The beverages and food business has undergone a rapid technological transformation recently. In response to the epidemic, a slew of new digital solutions have emerged, from in-app delivery transactions and self-service kiosks and checkouts to Metaverse restaurant menu boards powered by artificial intelligence. These answers offered an extra layer of security, remarkable swiftness, and ease.
Metaverse and Digital Restaurants
The possibility for interactive digital retailing and restaurant environments in the industry of food and beverages makes the Metaverse the clear winner when it comes to technological advancement. The restaurants, BBQ, grilling, and immersive experiences are something which becomes a reality.
The concept of the Metaverse is still developing; it is a future buffet of opportunities with a Metaverse menu that is still in its early phases of creation. Playing video games with VR goggles that take us to enticingly “real” parallel universes may offer us a taste of what the Metaverse is like.
As it is, the notion of the Metaverse is somewhat abstract. Combines the analogue and the digital into one seamless whole. The idea is to create a digital replica of the real world in which individuals may interact in isolation.
Thought-Provoking: The Emerging Metaverse
There is potential for the beverages and food industry to use the Metaverse as a platform for brand expansions, providing a place for virtual avatars to purchase, socialize, play games, collect rewards, and participate in other as-yet-undiscovered activities.
When Facebook’s parent company announced a name change to Meta and announced ambitions to build its own Metaverse, it helped promote the notion of the Metaverse as the future of social communications and commerce. Imagine a social networking platform that could be entered in the same manner that gamers interact with virtual worlds by wearing headsets.
Metaverse possibilities are already being explored at the intersection of gaming and eating. Chipotle, a chain of fast-food Mexican restaurants, collaborated with the online gaming community Roblox for a virtual restaurant last Halloween; players who visited the business earned a coupon good for a free burrito at a physical Chipotle. There was a Halloween-themed game with the opportunity to win virtual prizes.
McDonald’s and Metaverse
The fast food giant McDonald’s has also dabbled with the Metaverse with “McDonald’s Hall of Zodiacs: 2022 Lunar New Year with Humberto Leon,” a collaboration with the fashion label Opening Ceremony billed as an “immersive and participatory experience for fans.” A special, realistic collection of zodiac animal designs was displayed in the Hall of Zodiacs.
The exhibition was accessible to the public through the VR social networks AltspaceVR and Spatial. In addition, McDonald’s patented ideas related to online meal delivery and other types of “virtual restaurants” in February of last year.
The promotional potential of emerging technologies that would eventually enable the Metaverse was highlighted by the Zodiacs show. The Metaverse is only a small part of today’s technological developments. We believe there is a tremendous marketing opportunity in the Metaverse. The possibility of the Metaverse restaurant menu makes the Metaverse the clear winner when it comes to technological advancement.
What Comes Next in the Metaverse Craze
Even though the concept of the “metaverse” seems like a jumbled heap of augmented reality and wishful thinking to some, one thing is certain: food businesses will have to adjust to and incorporate the advances it brings, no matter what they look like.
The food business will need to get ready for this potential next step in technology in the same way it has to adapt to customers utilizing the internet, social media, and mobile technology. Furthermore, 48% of EY’s Future Consumer Index respondents anticipate a shift in their tech habits during the next decade.
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